What’s Driving Cloud Communications Adoption? Consider These 7 Business Trends

In today’s world, Unified Communications Solutions are becoming increasingly pertinent and key in how we work and collaborate as teams within a business environment. Here at Connectivity, we personally specialize in Med-Tel cloud-based solutions and love what they can do for small businesses that are in need of an integrated phone system that has cool functions. For instance, the MedTel platform allows for emails and instant messaging on mobile phones and desktop computers—simultaneously. Additionally, the platform offers easy-to-use video and web conferencing between phones, computers, employees, vendors, and customers.

So, with MedTel in mind and thinking about what these products can do for a company, our team has identified these 7 major technology drivers that are likely to continue to fuel the adoption of cloud-based communications as 2021 dawns.

The Trends on Our Radar

  • Customer Experience: Nowadays, customers are more tech-savvy than ever. There is an increasing demand for business to enhance the functionality of their contact center. It is important to be able to offer omni-channel support, self-service, and self-assist tools to improve the customer experience.  Organizations are adapting by allowing customers the option to choose how they want to interact with a business.

  • Team or Remote Collaboration: If the COVID-19 pandemic has taught us anything, it’s that remote and hybrid work environments are unlikely to go anywhere soon. Therefore, your communications technology should enable employees to be flexible so that they can conduct business anytime, anywhere, and with any device they have at their disposal.

  • Data Insights & Analytics: The ability to collect and analyze data can provide critical business insights and inform business decisions. This is especially true as adoption of process automation and AI continue to rise to the forefront.

  • Video Adoption: Video conferencing has entered the enterprise mainstream as companies embrace the use of video as a meeting and collaboration tool.

  • Mobility: Many companies will be looking to modernize the employee experience by providing secure access across mobile devices along with the freedom and flexibility to work from anywhere. Ultimately, it is with a reliable Unified Communications Solution that your business will be able to ensure that mobility remains a part of your business strategy.

  • Security & Continuity: Security and business continuity will remain at the forefront as major tech drivers. What’s more is that cloud-based services are secure and built on highly redundant systems in robust, geographically dispersed data centers with multiple points of presence across the Internet.

  • Cost Savings: Of course, this last point is important to almost any business. Unified Communications allows companies to consolidate costs by switching to a single platform with a transparent pricing structure rather than paying separately for phone service, conferencing, and collaboration tools.

In building off of that last point, according to the Q4 2019 “The Shift to Cloud Report” by Nemertes Research, in a 40-hour work week, team collaboration saves employees an average of 5.3 hours—which is significant.  Furthermore, know that a cloud-based communications solution typically doesn’t require a large capital investment, maintenance costs, and expensive upgrades.  And in many cases, a business is able to keep existing phones. There’s no need for the purchase, installation, or maintaining of an actual PBX box at the business’s location and solutions can be easily scaled up or down as business requirements change.

In closing, it’s no longer a question of “if” businesses are going to move to the cloud—rather it’s a question of “when.”  The team at Connectivity would love to speak with your organization about how a Unified Communications Solution could impact your business. With MedTel, you and your employees— no matter where you are located—will realize improved connectivity in the form of 4-digit dialing between offices, enable easy call transfer, and benefit from a phone system that adheres to high standards of quality via rigorous testing, continuous process improvements, and utilization of best practices. We would love to talk with you about how this technology could be a game changer for your company. Reach out to us at your next opportunity.